Nike Grid - Catalyst
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Nike Grid

Claim Your Streets
Project Description

Nike Grid

Client: Nike

Agency: Wieden and Kennedy

 

For 24 hours, from 8pm-8pm, Nike scrapped the traditional rules of competitive running and turned London into a gameboard challenging runners to ‘Claim Your Streets’ – a real world gaming platform utilising public phone boxes.  Aiden’s brief was to produce an urban, high energy soundtrack that conveyed the drama associated with competitiveness and challenge.

 

 

Project Details
Date

8th May 2016

Category

Aiden, Featured

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